Its CEO says it will enjoy strong holiday season sales; it was the “Black Friday” winner on a day that has lost much of its past cultural and consumer significance.
It’s also searching for a new CFO, as Brett Biggs will step down at year’s end.
Walmart is a retailer in transition, as it seeks to nibble away at Amazon with more opportunities ahead in the online space. That said, its in-store magnetism remains high with key consumers, and it is using Spot Cable and Spot TV to attract the masses.
As shown below, Walmart dominates in its category — and is the top brand — using Spot Cable for the week ending December 5, according to iHeartMedia-owned ad tracking service Media Monitors.
Amazon.com, Walmart’s biggest online retailer challenger, is right behind at No. 2.
The lone other retail brand on the chart? JCPenney, at No. 8.
How does the Spot TV report compare to Spot Cable?
Here, Walmart is challenged by Target and Macy’s, but enjoys a sizable spot lead.
