MeTV Wins A Legal Tussle Over Viewing History Deal

0

A potential class action lawsuit against Weigel Broadcasting-owned classic TV and retro radio brand MeTV has been dismissed by an Illinois Federal District Court on the grounds that MeTV did not unlawfully disclose plaintiff’s personal “video viewing” history and associated unique Facebook identification.


As such, MeTV did not violate the “Video Privacy Protection Act” — a decision that could impact broadcast media as it seeks to monetize its online audience.

 

Please Login to view this premium content. (Not a member? Join Today!)