EstrellaTV has a new full-power address in San Antonio.
MediaCo Holding launched the Spanish-language network on KYVV (Ch. 10) on May 19, planting a full-power flag in one of the country’s largest Hispanic markets and adding to the company’s must-carry distribution across top-10 Hispanic DMAs nationwide.
The launch brings EstrellaTV’s lineup to San Antonio-area audiences via full-power distribution, including Liga MX coverage featuring Tigres UANL and FC Juárez matches, original entertainment franchises, and daily news programming. MediaCo says EstrellaTV is the fastest-growing Spanish-language broadcast network among Adults 18-49 in prime time this season.
MediaCo SVP of Station Group Luis Fernandez Rocha called San Antonio “one of the most influential Hispanic markets in the country” and said the upgrade to full-power distribution “significantly expands our ability to serve audiences and advertisers with culturally relevant content and scaled local market solutions.”
