It’s an oft-repeated tale — the digital goliaths ranging from Amazon to Meta and Google are suctioning dollar after dollar away from traditional linear media, offering inexpensive targeting at scale. But, a newly released report from the University of North Carolina Center for Innovation and Sustainability in Local Media at the Hussman School of Journalism and Media offers some rosy predictions for 2024.
Specifically, it suggests that news executives and entrepreneurs who understand the opportunity that can come from investment in local media by the state’s ad buyers will make more money.
