How To Take Public Speaking Intros To ‘Brilliant’

Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, “I hear them repeatedly from C-level executives and freshly minted professionals alike. It’s one of the FAQs in my workshops.”

In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one’s worth and lays the foundation for strong and lasting business relationships.

By Rosemary Ravinal

A one-size-fits-all introduction? This will make you sound rehearsed and robotic.

To ensure you make a memorable positive first impression when speaking in public, consider the audience, the situation and your role beyond your title. The straightforward structure of name, role and company may not be ideal for every scenario you encounter.

Here are three things to consider: viewpoint, verb, and value.

Viewpoint: Who are you talking to? What is the viewpoint of the person you are addressing?

Are you talking to a fellow passenger waiting to board your plane? Are you networking at an elite business event outside your industry? Or are you at a conference with professionals in your field? In each scenario, your introduction will be different because the viewpoint of the listener will vary.

Verb: You are MUCH more than your name and title. Add a verb that describes what you do and how you and your organization make a difference.

Value: Who do you serve? How do you help make the world better? You can be humble and confident at the same time when stating that part of your introduction.
Here are some quick tips to remember:

1. Avoid overloading your introduction with industry jargon or technical terms.
2. Don’t be too vague (I work in marketing).
3. Aim to make your point in less than 30 seconds.
4. Mention why you’re at the event or how your role relates to the group.
5. Be interesting and interested in the other person.
6. Watch your body language: avoid crossed arms, hands in pockets, and poor eye contact.
7. Smile warmly and speak clearly.
8. Have your business card ready (digital or paper version).

A great self-introduction can open doors, foster trust, and set the stage for fruitful relationships. Keep it concise, relevant, and audience-focused. Express your value and how your actions contribute to the greater good. Practice and refine your introduction, tailor it to your audience, and let your words and presence convey confidence, competence, and professionalism.

Contact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:

• Public Speaking

• Media Readiness

• Presentation Skills

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