NEW YORK — Fox Corporation has named an EVP of Advertising Sales and Portfolio Marketing, and she will begin reporting to FOX Advertising Sales, Marketing and Brand Partnerships President Jeff Collins on October 29.
Katrina Cukaj will oversee the go-to-market ad sales strategy for FOX Entertainment’s leading linear and digital portfolio, as well as advanced advertising products, portfolio marketing and brand partnerships, agency relationships and Upfront negotiations.
Collins calls Cukaj “an outstanding leader who has a well-earned reputation as an innovator as well as a dedicated and trusted partner to agencies and clients alike.”
Cukaj commented, “I am so pleased to join Jeff and his team and help build on their incredible momentum and looking forward to partnering with our advertisers to find impactful ways to connect their brands to FOX Entertainment’s world-class content and engaged fans.”
Prior to joining FOX, Cukaj held several senior advertising roles at Warner Media, most recently serving as Executive Vice President Sales & Client Relationships. In that capacity she led a large team of sales, marketing, strategic planning, research, and creative executives who service Warner Media’s biggest advertisers and holding companies.
Additionally, she oversaw Television, Digital, Streaming, Direct Response, Advanced Advertising, and Brand Funded revenue streams and was responsible for leading cross platform, brand-centric sales strategies.
Prior to that she served as Executive Vice President Marketing, Strategy & Network Partnerships/Brand Innovation where she led the Network Partnerships team directly involved with the editorial and business strategies for the news, entertainment, kids & family and young adult divisions as it pertains to program development, digital growth strategies, new business ventures, network and brand strategy.
Other roles at Warner Media included serving as Executive Vice President Strategy, Pricing & Planning.
Earlier in her career, Cukaj worked for Turner Broadcasting as Executive Vice President for its CNN properties.
