Former ’97X,’ Now ‘La Mega,’ Heading To Randy Michaels

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It was made famous in the film “Rain Man” and owned by Doug and Linda Balough, who sold the Class A FM heard in Cincinnati and Dayton in 2004 for $5.6 million. It then passed through several owners before landing with Roland Medrano‘s Lazo Media in a deal announced in November 2018.


Now, nearly six years later, Medrano is selling the station to none other than the iconic radio industry figure known professionally as Randy Michaels.

 

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