Entravision Extends NFL Pact For Ninth Season

It’s not a ¡Gol! but perhaps another tremendo “TD” for the digital ad solutions company with its roots in radio stations serving Spanish-speaking U.S. Hispanics.

Entravision Communications Corp. has signed on to bring 51 prime National Football League games to listeners, extending an agreement that began in 2014.

And, in key markets where Entravision does not own stations, game-day coverage will be available through affiliate partnerships that include Latino Media Network, which acquired AM radio stations formerly owned by TelevisaUnivision.

Entravision begins its 2023-2024 season coverage on September 7 with a highly anticipated matchup featuring a resurgent Detroit Lions team facing the defending Super Bowl champions, the Kansas City Chiefs. Radio coverage continues across the expanded 18-week NFL season, including all Sunday Night Football and Monday Night Football games, and will continue through the postseason, including the AFC Championship, NFC Championship, and, for the very first time, the Super Bowl.

Super Bowl LVIII is scheduled for February 11, 2024, and will be played at Allegiant Stadium, home of the NFL’s Las Vegas Raiders.

Entravision’s game day broadcasts include a pre-game show, followed by the live game broadcast and post-game analysis. In addition, Sunday broadcasts start with a 30-minute signature analysis show, Pase Completo, prior to the pre-game show, featuring veteran multi-sport announcer Ricardo Celis and game analyst Tony Nuñez. The Pase Completo program will also be streamed live on Facebook Live.

Entravision President/COO Jeff Liberman said, “The fastest-growing fan base for the NFL is the Latino consumer which is passionately awaiting the start of the season. We have had a great partnership with the NFL, and we will continue to build upon this momentum to provide best-in-class coverage and unique cross-promotions that amplify key NFL initiatives.”

“Our partnership with Entravision is vital, as it helps bring the NFL to Spanish-speaking fans across the country, one of the fastest growing segments of our football fan base,” said NFL SVP Global Brand and Consumer Marketing Marissa Solis. “Providing Spanish- language calls of a large slate of NFL games, including Sunday Night and Monday Night Football, as well as the postseason and the Super Bowl, Entravision will ensure that our Latino fans have the access to the NFL that they deserve.”