When it comes to teens and young adults, Snapchat‘s popularity in the U.S. may be akin to that of “Rhythm Is A Dancer” by the act Snap! — fun, but hardly cool. In Asia, it’s another story, and Entravision seeks to take advantage of Snapchat’s high use by forging a sales partnership with its parent.
According to Entravision, owner of broadcast radio and TV stations in the U.S. superserving Hispanic consumers, the partnership “aims to leverage Snap’s innovative advertising solutions and consumer reach in emerging markets such as South Korea, Vietnam and the Philippines.”
It speaks more broadly to how Entravision in recent years has transformed itself into a global digital advertising company with roots in its heritage linear media properties targeting Spanish-speakers across the U.S.
And, as Snapchat continues to grow its community and business operations across the Asia-Pacific region, Entravision believes this strategic partnership will enable brands in these markets to engage with Snapchatters around the world.
“Through innovative technology and advertiser solutions, Snapchat allows brands and marketers to connect with 750 million users per month,” Entravision points out.
Heading up the partnership for Entravision is Victor Kong, President of its Global Partnerships division. “Through our representations, we empower the businesses of thousands of clients, and our mission is to continue to expand and grow organically in markets where we currently have a strong presence,” Kong said.
