It’s a century-old medium that has endured across North America, from the nation’s biggest cities to the most rural of communities. At the same time, the last two years have seen the likes of Cumulus Media, Saga Communications, Beasley Media Group and Audacy Corp. each turn in the licenses of senior-band radio stations as part of schemes to sell the land these broadcast facilities’ towers sat on, as the land had more value than the stations.
Such is the state of AM radio as the second quarter of 2023 begins. To some, it is an antiquated form of broadcast communication that was shut off for good in nations across the globe. To the NAB, it is something Americans should depend on.
That’s why the National Association of Broadcasters has launched a new campaign that highlights the importance of AM radio in the car for news, community engagement, entertainment and vital public safety information.
