Prior to mid-February, it would have been a major market coup for a Talk station in need of a boost. Today, it only begs the question of why, and for how long, the Talk station has committed to a show with an expiry date.
The Rush Limbaugh Show, starting today, is now heard on a Talk station in the biggest city in the U.S. by square miles. It was previously heard on a crosstown News/Talker that has prepared for life without Rush.