DAX US, the digital advertising exchange owned by UK broadcast radio company Global, is teaming with a media and technology company known for “powering college athletics.” DAX US will serve as its sales partner for that company’s live sports digital audio streams, “creating a new destination for advertisers looking to reach fans during the most anticipated moments in college sports.”
The partnership between DAX US and Learfield gives advertisers access to live play-by-play coverage across Learfield’s portfolio of more than 200 collegiate institution broadcast partners, beginning with the college basketball post-season and extending into the college football season this fall.
“Fans can follow games in real time, while advertisers reach highly engaged audiences during live sporting events,” the companies shared on Wednesday.
Through DAX US, advertisers are now able to:
- Place audio ads directly within live college sporting events.
- Reach fans during marquee moments, including college basketball tournaments, the college football season, and beyond.
- Align with Learfield’s premium collegiate sports content.
