IAB launches video in-stream ad format guidelines
The Interactive Advertising Bureau (IAB) announced the release of "Digital Video In-Stream Ad Format Guidelines." Created by the IAB's Digital Video Committee, a group...
NBC News launches “iCue”
NBC News has unveiled iCue (icue.com), a free, online, collaborative learning community informed by MIT research that incorporates gaming, discussion and video resources in a...
Nielsen Online launches Digital Strategic Services Group
Nielsen Online, a service of The Nielsen Company, announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen's online data...
Local.com partners with MediaSpan
Local.com, a local search engine, announced a strategic partnership with MediaSpan, provider of digital content management and online marketing solutions, to provide Local.com’s Local...
Cox Enterprises to buy online ad network company Adify
The Atlanta Journal-Constitution reports Adify Corp., an online ad network aggregator, is being bought by Cox Enterprises Inc. for 300 million.Adify, based in San...
Emmis Interactive to offer services outside the company
Emmis Interactive announced plans to begin marketing its services to radio broadcasters and other local media companies. To that end, Emmis announced the formation...
Consolidation will strengthen online ad network market
JupiterResearch has found despite negative feelings from advertisers, both independent and conglomerate ad networks will remain major players in the online ad market. The...
Tom Dempsey named GroupM Director of Digital Investment
Tom Dempsey was named director of digital investment for GroupM North America, a new position. The announcement was made by GroupM Chief Investment Officer...
Barix, StreamGuys wire up Premier Productions Radio Network of Minnesota
Premier Productions Radio Network, a division of Premier Productions, is using a joint Barix audio over IP hardware and StreamGuys internet distribution solution to...
Radio Disney and mDisney launch mobile offerings
Radio Disney has launched a new Radio Disney Mobile website and texting program developed in conjunction with mDisney, a part of the Walt Disney...
Broadband penetration up 300%
Broadband penetration increased more than 300% since 2002, according to a new analysis from Scarborough Research. In 2002, 12% of U.S. adults had a...
SBS partners with MySpace
Spanish Broadcasting System announced its television and radio properties are partnering with MySpace to launch a campaign in the top Hispanic U.S. markets to...
SocialMedia Networks launches ad network
SocialMedia Networks announced the launch of the first social-enabled advertising network. The SocialMedia Advertising Network gives advertisers the ability to target users based upon...
MySpace partners with FX to air ''Operation MySpace''
Pussycat Dolls, Jessica Simpson, Disturbed, Filter and DJ Z-Trip perform and comedian Carlos Mencia hosts “Operation MySpace” 4/12, a unique concert event for the...
NHL Network Online launches with sponsors Bud Light, Cisco, Dodge and Verizon Wireless
The National Hockey League (NHL) unveiled the NHL Network Online, a broadband media service sponsored by NHL partners Bud Light, Cisco, Dodge and Verizon...