Tech Roundup

The challenge of 2020 has created new opportunities to integrate our business tools with technologies allowing broadcast media to thrive. That's the key message offered by a digitally minded but over-the-air focused Gordon Smith, as the NAB President/CEO officially welcomed attendees to a virtual NAB Show New York -- an event normally held at the Javits Center.

NAB Show New York kicked off Monday with an unprecedented 10-day schedule of virtual, online presentations and plenty of vendor exhibition opportunities to a global audience. What are some of the highlights broadcast media executives may wish to pass on to the tech team and its CTO? Here's a glance.

A webinar discussion organized by BIA Advisory Services will assess the current state of the OTT marketplace and examine the priorities that will drive future success. It is scheduled for Tuesday, Oct. 27 at 11am Pacific.

Talk about making some "headway" in becoming a digital advertising leader across the pan-Latin marketplace. Entravision has grabbed a majority stake in a digital advertising company serving over 2,000 brands and agencies each month across the U.S. and Latin America.

With in-house broadcast production the focal point of this endeavor, CP Communications has appointed a GM who will oversee the final stages leading up to the studio’s launch and, the company says, "create a cohesive operations entity to ensure continued business growth."

A sister company to Live365 has announced a free webinar that will explore "the new doors that have been discovered when business doors literally had to close due to COVID-19."

All daily USSI Global business operations — including ensuring the right path is taken for its broadcast and network product global growth strategy, its Digital Signage products, and its Electronic Business and Consumer tools — is now under the leadership of a new COO.

An AVIXA webinar set for mid-November will see representatives from Barix highlight how one can upgrade existing audio installations to IP.

A broadcast spectrum deployment specialist has teamed up with a broadcast-broadband content network company for the delivery of cloud-hosted ATSC 3.0 Broadcast Internet service — poised to bring big dollars to broadcast TV stations embracing NEXTGEN TV.

When given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear from them. A new research study with Instreamatic, Pandora, TuneIn, MFour Mobile Research, and Mindshare USA shows the strength of voice-enabled advertising to reach consumers.

High quality audio links used to come with a high price tag, but Barix’s latest encoder/decoder is changing that. The affordable SIP Opus Codec is engineered to let broadcasters maximize quality for any available bandwidth, while offering easy and secure remote deployment without firewall complexity. [SPONSORED CONTENT]

Data-driven media marketing, programming and content intelligence provider NuVoodoo Media Services has added a digital division to its service offerings. Concurrently, the company has launched its first virtual event service.

AnalyticOwl and vCreative have partnered to automatically surface creative audio files through the AnalyticOwl attribution platform. This integration allows sellers to understand the effectiveness of specific ads in order to deliver stronger results for their clients, the companies note.

If you've ever had to deal with an identity theft issue or have requested a credit report, you're likely familiar with TransUnion. Now, as part of a growth initiative tied to identity and consumer insights for marketing, the company is purchasing a data marketplace and data management platform for connected TV, streaming audio and gaming.

The latest addition to the Rohde & Schwarz product portfolio is a tool designed to extend ATSC 3.0 network coverage. The German company developed the product in response to customer feedback.