Taking Control of Local Direct Budgets
A vast majority of local business owners have never used broadcast advertising because they feel it is too complicated to buy or too expensive for them. The few that do use us are typically suspicious of us.
TNS and GfK announce merger of equals
After rejecting an unsolicited bid from WPP Group earlier this month, Taylor Nelson Sofres has announced a deal to merge with GfK to create a worldwide giant in market research
Harris vows to stay independent
The stock price of Harris Corp. took a dive yesterday as the electronics equipment maker said it was not interested in pursuing a sale...
TV actor joins anti-obesity effort
America’s problem with weight control, particularly among children, was all the rage in Washington last summer, and a parade of media and food companies...
New challenge for newspapers
As if Craigslist and eBay’s Kijiji weren’t enough competition, newspapers now have to deal with a new competitor for the classified ad business –...
Obama poured on TV heat post-Super Tuesday
Barack Obama (D-IL) spent slightly more than Hillary Clinton (D-NY) in election contests prior to the Super Tuesday slate of states, and was slightly ahead of her on that occasion, too.
Rachel Ray ad dunked
By now you’ve probably heard that an ad for Dunkin’ Donuts by the ubiquitous Rachel Ray has been yanked due to a scarf she...
Cause for celebration
If you’re looking for something to celebrate a week from today…well, there’s Jackie Mason’s birthday, or Michael J. Fox’s birthday. Or you can celebrate...
Radio: Throwing away 41% of the inventory
Inside baseball: Radio sports ace Les Grobstein delivered a rant yesterday during The Big 89 Rewind on WLS. Les wondered why sports radio stations...
Temporary order certainly looks temporary
RBR/TVBR has obtained a copy of the temporary restraining order (TRO) issued by a federal judge to block former Clear Channel employee Andrew Friedman...
Murdoch labels Obama a rock star
News Corp. media mogul Rupert Murdoch did more than that – at a digital media conference, he said of Barack Obama, "He is a...
Ready for a bash?
This is an event where it’ll be more about getting bashed than attending a bash. We refer of course to the for the 2008...
Hearst-Argyle redeeming its debs
Hearst-Argyle Television has notified the trustee that it will redeem its 7.5% convertible junior subordinated deferrable interest debentures, series B, due 2021 (we’re not...
Posting a one-way street
Have you seen details anywhere in this dialogue as to what will happen when Radio stations OVERDELIVER? Of course not. This is just one...
Battle for the Senate shaping up
The Republican Party figured to have a tough time defending its share of the Senate under any circumstances. Due to the luck of the...