On the FCC using billboards for DTV transition notices
There must have been an advertising agency involved.As you know, billboards can be great for things like "Wendy's - Next Exit", or even for...
Early read on presidential battlegrounds
In an election year, location is everything. If your state is hopelessly in the corner of one or the other major party presidential candidate,...
Discovery on Wall Street
Discovery Holding Company announced a deal with Advance/Newhouse Programming Partnership to make Discovery Communications a fully publicly traded company. As it stands now, Discovery...
Johnson still pushing Clinton candidacy
Now BET founder Bob Johnson is pushing for the VP slot for Hillary Clinton (D-NY) under presumptive Democratic presidential candidate Barrack Obama (D-IL). Johnson...
FCC DTV full court press
The Federal Communications Commission is giving every appearance of taking the DTV transition seriously. For starters, it has PSAs available on the topic –...
WorldSpace defers debt payments
WorldSpace Satellite Radio, which is US-based but operates only overseas, announced a deal with holders of its bridge loan notes and convertible notes to...
Drug deal for Nielsen
The Nielsen Company announced a renewal through 2013 of its agreement to provide marketing information to Walgreens, the nation’s largest drugstore chain. Nielsen will...
The Tennessean: Why not let XM/Sirius go through?
Sure – they compete with every audio service imaginable – including those speakers in elevators pumping 101 Strings versions of old Herman’s Hermits tunes into your protesting ears.
Press gets company during McClellan’s media merry-go-round
The press has been taking somewhat of a pounding for playing the role of stenographer to the administration, and the spotlight on former White...
Did you get your primary bonus?
Campaign advertising for this year’s presidential sweekstakes was pretty sweet, approaching $200M from the candidates combined. $136M of the $195M total was on the...
GM closing truck plants; Volt a go
With gasoline around four bucks a gallon, do consumers want Hummers or more fuel-efficient vehicles? General Motors sees the future and is evaluating whether...
Media gives campaign a breather
Well, sorta. Overall focus on the 2008 campaign dipped all the way down to 27%, and even the folks over at the cable networks...
Taking Control of Local Direct Budgets
A vast majority of local business owners have never used broadcast advertising because they feel it is too complicated to buy or too expensive for them. The few that do use us are typically suspicious of us.
TNS and GfK announce merger of equals
After rejecting an unsolicited bid from WPP Group earlier this month, Taylor Nelson Sofres has announced a deal to merge with GfK to create a worldwide giant in market research
Harris vows to stay independent
The stock price of Harris Corp. took a dive yesterday as the electronics equipment maker said it was not interested in pursuing a sale...