Sports marketing and tapping into fan engagement for ROI
Sports is considered the original social gathering and today teams are driving that experience as much as possible through a variety of devices and...
Marketron buys mSnap mobile ad network
Marketron, provider of business software solutions and services for the media industry, announced at the NAB-RAB Radio Show it has acquired mSnap, the largest...
Pandora expanding advertising platforms to in-home devices
Television sets. Blu-ray players. Table-top radios. Digital media players. All of these will now bring advertising messages right into the homes of consumers, courtesy...
Consumer confidence slips in September
The much-watched Conference Board Consumer Confidence Index enjoyed a healthy uptick during the month of August 2010. But it gave it all back and...
Tribune sees Chapter 11 exit via new deal with Oaktree
Oaktree Capital Management L.P. and Angelo, Gordon & Co. L.P. have entered into an agreement with Tribune Company that
Mobile advertising growth expected to ride the fast track
A new study sees decent growth in local advertising platforms over the five years spanning 2009-2014. And although it will end that period with but a
Radio doesn
I don’t often write about our radio business in our publications, but when the Congressional meddling in what should be private transactions actually affects...
BBC World Service adds more mobile phone service
BBC World Service has further expanded the availability of its live radio broadcasts via mobile phones in the US. The extension of the BBC’s...
IAB releases "Digital Audio Advertising Overview"
The Interactive Advertising Bureau has introduced its “Digital Audio Advertising Overview” Platform Status Report, which defines the digital audio category and provides a snapshot...
NBC Universal sells $5.1 billion in bonds
NBC Universal has priced its four-part issue of new bonds. The cash will be used to help pay a cash distribution to General Electric...
What's Your Prediction for Post NAB-RAB Action?
Sometimes the only course of action is to guess. It's what nearly everyone in the radio industry has been doing since 1996. Early on, guessing how consolidators would pay for those high-multiples that radio stations were being bought for seemed
New leader will keep Marti news and info beaming into Cuba
The Broadcasting Board of Governors has tapped Puerto Rican business attorney Carlos A. Garcia-Perez to take the helm at Radio and TV Marti, the...
Nielsen unveils new online ad measurement
As we reported imminent last week, The Nielsen Company 9/27 announced the development of
Buffalo Hall of Famers
The Buffalo Broadcasters Association inducted seven veteran broadcasters into its Hall of Fame.Heading the class of 2010 is WGRZ-TV Sports Director Ed Kilgore, who has...
Moody
NBC Universal is raising $5.1 billion from a multi-tranche bond sale and Moody’s Investors Service has assigned a Baa2 rating to the new issues...