Report touts role of media buyer in Election 2012
It takes more than just money to run an effective political air war – it is critical to know where to spend that money,...
Genachowski renews call for global internet freedom
There is one thing Republicans and Democrats agree on – nobody wants the international community saddling the world wide web with content restrictions. FCC...
Lou Dobbs Tonight bests the Kudlow Report for first time
FOX Business Network's (FBN) Lou Dobbs Tonight beat CNBC's The Kudlow Report in the 25-54 demo for all of Q3 as well as September,...
Microsoft to build online news operation
Microsoft is launching its own news operation as part of its revamped MSN website when Windows 8 launches later this month. MSN will mostly...
Nielsen Online Campaign Ratings debuts
ESPN, Facebook, GroupM, Hulu and Unilever among first users: Nielsen announced a major step forward for cross-platform advertising measurement.
According to the latest Nielsen Cross-Platform...
Another positive report on September vehicle sales
Kelley Blue Book reported a car sales downturn from August to September, but a healthy increase from September 2012 over September 2011. Natural disaster...
Car sales improve year over year in September
The increase in the sale of new cars during the month of August was through the roof percentage-wise, and while it wasn’t quite so...
TV is top local news service; radio strong
Whether living in a city, a suburb, a town or a rural area, Americans rely on local television more than any other source for...
DISH launches dishNET Broadband
Dish will launch a nationwide broadband service under the brand dishNET, hoping to add a new revenue stream on top of its pay-TV business...
Deloitte sees modest increase in holiday shopping
Despite continued economic uncertainty partially due to rising fuel prices, analysts at Deloitte predict that consumers will follow last year’s increase in holiday spending...
National Crowdfunding Assn. partners with Equity Advertising Ventures
The National Crowdfunding Association (NLCFA) and Equity Advertising Ventures, a San Diego-based marketing firm, will create enhanced campaigns in support of the NLCFA, its...
Another survey shows rising consumer sentiment
You have to love it when consumers are registering increased levels of confidence just in time for the holiday shopping season. A Conference Board...
African-American millennials consume less TV than boomer elders
The average African-American viewer watches nearly seven hours of television daily, almost 2.5 more hours per day than the average viewer in the U.S.,...
5 million iPhone 5s sold in debut weekend
Apple said initial supplies of its new iPhone 5 sold out, achieving a first-weekend sales record but failing to meet demand. The total of...
FTC releases tobacco promotion statistics
America’s largest tobacco companies are still spending billions to promote their products – but not that much of it is spent on advertising, according...