Service seeks to combine power of radio and WOM
DMR Interactive believes that a great way to increase the effectiveness of local radio is to harness it to the power of word-of-mouth advertising,...
GE Capital takes a look at Q1 ad spend
According to GE Capital’s just-released Industry Research Update for Media, overall domestic ad spend growth rates contracted in Q1, although the aggregate growth rate for consumer spending on media & entertainment continue to demonstrate improvement. Indications have been that ad spend did improve late in the quarter. From the report:
EAS systems hackable, but fix is here (video)
Several models of Emergency Alert System have vulnerabilities that would allow hackers to hijack them and deliver fake messages to the public, according to a Wired.com story, but they’re working on the fix.
News is preferred content for mobile TV viewers
A 12-television-group mobile TV joint venture commissioned a study from Rentrak which found that the primary use for mobile television is catching up on local and national news. And usage spikes when a major event is in progress.
Mortgage relief scammer halted by FTC
A scheme to bilk distressed homeowners out of $2K-$4K with false promises of legal help and lower mortgage payments has been taken to court...
Blending viewing, spending habits to up ad sales
In a recent case study Nielsen and Scarborough conducted with Entravision, a new and unique path into consumer’s collective wallets was blazed in an...
Kelley spotlights top affordable sedan choices
As has been widely reported, the automobile industry is enjoying very favorable comps in regard to its
Roland Martin to host news show on Radio, TV One
TV One, which just announced that is saw its highest monthly primetime ratings of the year in June among Adults 25-54 and households, is...
Harris Broadcast names Charlie Vogt CEO
Less than a week after letting its CEO Harris Morris go, Harris Broadcast has a new chief. Morris was let go after five months,...
Trouble comes to $100K+ households
The monthly consumer temperature-taking from Consumer Reports was flat May to June, but the organization’s trouble tracker was up significantly. And the increase in troubles was concentrated almost exclusively on the upper end of the income scale.
Shazam gets $40 million investment from Carlos Slim
With unlimited tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam lets consumers discover, explore, buy, and share music,...
Two seconds is too much of a stock tip advantage
New York AG Eric T. Schneiderman has an agreement with Thomson Reuters which is designed to level the field for those playing the stock...
CEOs show marked improvement in YOY confidence
Vistage has added yet another report that supports the body of evidence pointing to an improved economy – and this time, it measures the...
MFM announces new officers
The Media Financial Management Association and its credit wing, BCCA, will be meeting in San Jose CA 8/15/13, and presiding over that meeting will...
Home improvement projects still in the offing
Springtime is usually thought to be the heavy duty home improvement season, a high-volume time of the year for hardware and home improvement retailers. Spring is gone, but a study suggests that it’s too early to give up on the category – a lot of people have projects in the works over the summer.