A Broadcast Lesson from the Corner Grocery Store
A look at a grocery store battle through a broadcast prism.
Big announcement from BIG
There’s a new kid on the broadcast organization block
Cars sales both flat and up YOY in August
TrueCar’s latest report on auto sales indicates that dealers are going to hit just about the same number they
Millennials spotted paying attention to ads
The young millennial age group is a treasured demographic.
Consumer confidence surges in August
The base confidence benchmark established all the way back in 1985 is within sight.
Fine sales opportunity for I-95 broadcasters
A Brooklyn-based pasta sauce maker thinks its ingredients are a cut above what its competitors are using...
Snelson elected to second term as SBE president
The membership of the SBE has elected Joseph Snelson, CPBE, 8-VSB to a second term as national president. He will begin his one-year term on October 8. As president, Snelson leads the organization and presides over its national board of directors that determines policy for the 5,000+ member professional society.
Federal court rejects Aereo request to be a cable company
Aereo's last-ditch argument to save itself won't be given an airing in court, according to the Second Circuit
MFM-Borrell: Benchmarking local media’s digital revenues
Most local TV, radio and newspaper outlets are leaving money on the table by not focusing on digital
Nielsen digs deep on Back to School
A recent study by Nielsen found that, like other “holidays,” Back-to-School season is increasingly influenced
NAB EVP, CTO Matheny to keynote SBE Awards Dinner
Sam Matheny, the new executive vice president and chief technology officer at the NAB, will be the keynote speaker at this year's SBE National Awards Dinner on 10/8.
wywy opens NYC office
wywy, a Germany-based cross-screen advertising and real time TV-ad tracking company, announced the appointment of Alan Ives as its vice president sales and business development, North America.
Nebraska Broadcasters Association inducts two into Hall of Fame
The Nebraska Broadcasters Association has welcomed Rod
GroupM: Global ad spend to be up 4.5%
GroupM issued its biannual This Year, Next Year futures report, forecasting global ad spend will
Plura buys Alpermann+Velte
Plura, a global manufacturer of digital broadcast and video production solutions, announced the acquisition of Alpermann+Velte, manufacturer of timecode products, production timers