FTC to Examine Homeopathic Drug Ads
Drugs of any kind have always been a special category when it comes to advertising
Broadcast TV Cut Out of Multimedia Political Buy
Cable? Check. Mail? Check. Digital? Check. Radio? Check. But none of almost $1 million
Splitsville for Another Broadcast/Newspaper Combo
The Dispatch Printing Company has been running The Columbus Dispatch newspaper since 1871
Strong Economy Expected to Fuel US M&A
According to the latest survey of cross-discipline business execs
Another Checklist for Broadcast Sales
Family vacation season is upon us, and some of them may be thinking
Higher Prices per Vehicle Sale in May
TrueCar says that not only is May projected to be a big gainer for auto companies
May Car Sales Good Despite Decline
According to Kelley Blue Book, a modest 1% decline in new vehicle sales
Special EEO Reports Coming Due
The Broadcast Mid-Term Report, otherwise known as FCC Form 397
Consumer Confidence Wobbles Upward
We use the less-than-confidence-inspiring verb wobble because
MVPDs Are Still Bottom-Dwellers
This is as pertains to customer service ratings
Rosenworcel Up for Another Term
President Barack Obama has announced the nomination of FCC Commissioner Jessica Rosenworcel
Nielsen on Global, US Consumer Confidence
According to Nielsen, the overall state of consumer confidence is on an even keel
Affirmative Action for Broadcasters in Florida
It’s not a sure thing – a decision does not deal with death or taxes
Eshoo takes Political Disclosure Issue to the Press
Anna Eshoo wants to know where the money for third-party political ads is coming from
Kelley’s Cool Low-Cost Car List
For broadcasters serving a younger demographic, this report may be just the thing