Native Ads Confuse Viewers
Native ads confuse viewers
TVB’s Abby Auerbach To Retire At Year’s End
One of the most recognized advocates for broadcast television advertising has announced that she will retire at the end of 2024, concluding a 24-year tenure at the Television Bureau of Advertising (TVB).
Valle touts ratings/sales growth at Univision Radio (audio)
After nearly a year at the helm of Univision Radio, Jose Valle speaks with RBR-TVBR about the changes that brought higher ratings and revenues.
Who Will Helm Spike’s Metamorphosis?
Spike EVP/Original Programming Sharon Levy is about to step down, media reports indicate
America’s Biggest Broadcast TV Company Hits a Wall Street High
Even as shares dipped to nearly $50 at the height of the COVID-19 pandemic's stay-at-home restriction period, there was an underlying belief that Nexstar Media Group would rebound at some point. That point is now. Nexstar shares begin Tuesday's trading on the Nasdaq GlobalSelect market at a record high.
Barbara Walters to retire next year
The media icon plans to retire next year, ending a TV career that began more than 50 years ago and made her a trailblazer...
An iHeartMedia California Addition Upheld By FCC
For more than 2 1/2 years, a man named Justin Howze has been seeking the FCC to reconsider its approval of an application from a licensee directly tied to iHeartMedia that gives it the opportunity to build a brand-new radio station for a San Joaquin Valley city that has quickly become a bedroom community to both Sacramento and San Francisco. Howze's latest effort has just been tossed by the full Commission.
Defining Black Media, Through Passionate Discourse
Are social justice initiatives designed to elevate the Black community in the U.S. "trendy," or representative of a real sea change? What role does Black Media play in this ... and what exactly is Black Media? Key Black media leaders tackled these topics and more during Wednesday's first-ever Black Media Symposium, a RBR+TVBR online event presented by Triton Digital.
At NAB Show New York, Radio Insights Get Executive Treatment
The positive impact AI can bring to Radio proved to be one of the key discussion topics at the NAB Show New York's second annual executive seminar for an industry eager for new revenue streams while watching their P&L line. Among those on hand were the heads of Alpha Media and Cox Media Group's AM and FM stations.
Where Do Ad Dollars Go With a Google Buy?
It's a question the VAB asks. Even after an in-depth analysis of Google parent Alphabet Inc.'s latest 10-K filing with the SEC, the organization dedicated to a fair, transparent and accurate TV measurement marketplace is "still left dealing with a lot of unanswered questions and non-disclosed facts."
SoCal Traffic Delays Almost Double National Average
The improving economy has meant more commuter traffic in Southern California.
BIA Slices FY 2022 Local Ad Forecast By $5.9 Billion
Blame it on headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive. These are the reasons BIA Advisory Services offers in explaining why it has decreased its full-year 2022 U.S. Local Advertising Forecast estimate to $167.4 billion.
Financial Forecasters, Radio Execs To Talk Dollars In Nashville
Leading financial forecasters and radio group executives will come together to provide insight on
Cable ONE, NW Broadcasting End Retrans War
Cable ONE subscribers in markets where Northwest Broadcasting has broadcast TV stations are no longer in the dark
NAB responds to ACA, Mediacom retrans. filings
We just published details from a recent American Cable Association filing which asks the FCC