Buy revealed on Fiery Doritos Locos Tacos campaign
Taco Bell’s Fiery Doritos Locos Tacos campaign will be supported by television, in-store POP, and radio advertising led by Deutsch L.A., as well as digital and social media, supported by Digitas. All media broke break 8/25. Now we know the buy, thanks to Taco Bell’s Deb Bell: “The national TV spot for Fiery Doritos Locos Tacos will run on-air starting this Sunday, 8/25 and we will have a very strong presence in Baseball, College Football, as well as other primetime cable and broadcast networks. The Fiery DLT TV spot will be seen during this Sunday’s MTV VMAs. We will also support Fiery DLT with Hispanic TV and radio.”
ABC Family greenlights three
ABC Family will produce three new comedy pilots, “Mystery Girls,” “Work Mom” and “Young & Hungry,” it was announced by Michael Riley, President, ABC...
Stocks end up; Nasdaq gains 1.5% for week
Stocks ended higher Friday, shaking off early losses after a disappointing existing home sales report, as some investors took the data as a factor...
FTC busts scareware scammer
A company that used what amounted to an ad disguised as a warning of imminent danger to the victim’s mobile device has been stopped...
DOJ asks for more info from Gannett/Belo
The proposed $2.2B acquisition of Belo Corporation television stations by Gannet has drawn a second request for information from the Department of Justice. The...
RE/MAX signs The Leo Burnett Group
The real estate giant has selected The Leo Burnett Group to create its 2014 national campaign. The account will be managed by a Chicago-based,...
Envision Radio Networks launches new format
Envision Radio Networks introduced The Finest Radio, the new 24/7 format from legendary Los Angeles programmer Mike Marino. With success on KHHT/Los Angeles, KJHM/Denver...
Greater Media’s WCTC-AM gets new lineup
Greater Media New Jersey announces talker 1450 WCTC-AM New Brunswick, NJ will launch an exciting new lineup beginning on 8/26. PD and On Air...
Cumulus re-ups with Rush, sans NYC
After much speculation, Rush announced he has signed a three-year deal
Three’s company at top of syndication chart
Big Bang Theory had the most viewers during the week of 8/5/13, but was not able to maintain its lead over #2 Wheel of...
CBS wins NFL-disrupted night
They were playing preseason football Thursday night, skewing ratings in a number of markets, but preliminary Nielsen results gave the night to CBS on...
Syncbak dragged into Aereo-CBS court battle
Syncbak has developed a technology that allows local TV stations to transmit signals to the Internet
FM headed for Colorado Springs going noncom
$400K KXCL-FM Westcliffe CO from United States CP LLC (W. Philip Robinson) to Calvary Chapel Aurora (Ed Taylor). $20K escrow, balance in cash at...
Sinclair moves in El Paso, Syracuse
$21M KDBC-TV, KCWF-CA/LPTV CP & KKNJ-LP El Paso TX (El Paso TX, Las Cruces, Alamagordo NM) from Cunningham Broadcasting Corporation (Michael E. Anderson) to...
New buyer surfaces for Texas FM
A deal under which Educational Media Foundation would have acquired KHLB-FM Mason TX and another FM fell apart – and now KHLB-FM has been resold, packaged with a different FM than included in the EMF deal.