BIA Advisory Services early Wednesday released its first look at its 2025 total U.S. local advertising projections and believes revenue will reach $171 billion next year — a rise of 5.5% on an ex-political basis.
At the same time, BIA adjusted downward its 2024 forecast for over-the-air television, in addition to both digital and linear radio, based on new expectations as it reviews the Political ad-dollar flow to all local media.
