An ad dollar shift to streaming and online advertising is not expected to ebb when it comes to the Automotive sector. That’s a key takeaway from a live data-filled session from Patrick Manzi, Ph.D., of the National Automobile Dealers Association (NADA).
But, that doesn’t mean Radio and Television are losing out on the billions of dollars in ad dollars from automotive, and Manzi shared the details in a TVB Forward virtual conference session on Thursday.
