If there ever was an opportunity for struggling Fubo TV to gain some positive buzz, this is it.
One of the world’s hottest actors, who co-founded a production company in 2018 with George Dewey, has signed off on a first-look deal for unscripted content with the “sports-first live TV streaming platform” as part of a multi-year partnership that reflects “the common creative vision of the two companies.”
The agreement is with Maximum Effort Productions, which through the Fubo TV deal will launch Maximum Effort Network as a linear channel on FuboTV.
There’s also a “blind scripted deal” with FuboTV, while Maximum Effort Productions has been granted creative control over the channel’s content.
Under the terms of the agreement, Maximum Effort will receive equity from FuboTV as consideration for the deal as described in FuboTV’s 8-K filing made on Monday (8/8). Maximum Effort Productions will maintain its three-year first-look development deal with Paramount Pictures announced in May 2021 for feature projects.
Since launching, Reynolds’ banner has an impressive creative track record that includes the Deadpool movies, Free Guy, The Adam Project and the upcoming unscripted show Welcome to Wrexham.
All advertising sales for the Maximum Effort channel will be managed by FuboTV.
Reynolds said, “FuboTV has taken a fresh approach to developing and delivering content in the digital age and the entire team is passionate about thinking differently and taking chances. I genuinely can’t believe Maximum Effort gets to program our own network. I am beyond excited and grateful to Fubo.”
David Gandler, co-founder and CEO of FuboTV, commented, “Ryan is not only an A-list Hollywood star but also a serial entrepreneur with a stellar track record across sports (as owner of the Wrexham soccer club), advertising, content and marketing. We plan to leverage Ryan and George’s expertise, creativity and advertiser relationships to underwrite network programming through innovative marketing partnerships that leverage Fubo’s data capabilities and interactive technology stack. Ryan and Maximum Effort have demonstrated their confidence in FuboTV and what we plan to create together through an equity agreement encompassing stock at higher than today’s trading price. We can’t wait to get started.”
