TORONTO — She most recently served as Partner and Chief Strategy Officer for Noise Digital, a performance marketing, technology and analytics agency which was acquired by Havas Media Network in Spring 2023.
Now, she’s been appointed as its new Canadian President and will split her time between Vancouver and the GTA.
Earning the title is Louise Simkin. She reports to North America CEO Greg James.
In her role at Noise Digital, Simkin led the data consulting, strategy, and media planning practices, ands steered the agency’s business development. Now, she’s charged with continuing Havas Media Network’s “transformative investment in client-centric leadership and development across the Canadian marketplace.”
“We’re thrilled to have Louise take on the role of our Canadian President, leading the area for our agency and continuing the exciting momentum seen across our Canadian market,” James said. “Throughout her career and at Noise Digital, Louise has delivered incredible value to clients across the world. Her expansive expertise and unique experience will bring meaningful growth and innovation for our clients and their customers.”
Simkin has led data strategies for brands such as Air New Zealand, Westpac, Whirlpool, Destination British Columbia, the Jim Pattison Group, and Vodafone.
“Havas Media has already seen exceptional growth in the Canadian market, and I’m thrilled to embark on this new journey with them and continue that momentum,” Simkin said. “With further integration of Noise’s talents in technology and advanced analytics coupled with Havas Media’s expertise in creating meaningful media experiences, I’m confident we’ll drive continued strong growth for the agency and impactful results for our clients in Canada.”
Most recently, Noise Digital collaborated with Google Cloud and Destination Canada to launch a landmark, groundbreaking national platform for tourism data, advanced analytics, and thought leadership with the Canadian Tourism Data Collective. A joint venture between Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, the Data Collective is engineered to redefine the operation of the tourism sector by focusing on centralized data assets, unifying data intelligence, monitoring data quality and operational efficiencies.
— With reporting from RBR+TVBR in Vaughn, Ont.
