ATRESMEDIA is one of Europe’s largest media companies, with a formidable presence in Spain. Now, the Madrid-based company’s international arm is entering into the U.S. market with a trio of free ad-supported streaming television offerings.
For ATRESMEDIA Internacional, it brings “FAST” channels to the important Hispanic marketplace in America, adding to its presence in various overseas markets.
Now available are Zona Investigación, Cine y Series, and Única, and they join linear channels Antena 3, Atreseries, Atrescine, and ¡HOLA! TV on the atresplayer.
For the initial roll-out of the FAST channels in the states, ATRESMEDIA Internacional has chosen to launch on FUBO and on global media streaming platform Plex. The goal, the company says, is to expand the presence of these streaming and free signals in the Americas through upcoming agreements with other distributors.
ATRESMEDIA is the home of “El Hormiguero,” which will soon be added to the 8pm time slot on Estrella TV thanks to a licensing agreement between Estrella Media and ATRESMEDIA.
