DORAL, FLA. — Ahead of Wednesday’s start of the 2023 Hispanic Radio Conference, presented by Streamline Publishing, BIA Advisory Services has released its inaugural Hispanic Radio Station Directory — the first comprehensive guide to the large and growing list of radio stations in the U.S. serving the Hispanic population.
The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback from leaders in Hispanic media so it can be a living resource to the industry.
“There are nearly 2,000 Spanish formatted commercial and non-commercial AM and FM radio stations, owned by more than 700 different entities,” said Nicole Ovadia, VP of Forecasting & Analysis at BIA. “It’s a lifeline for some communities and a valuable market for advertisers trying to reach the population.”
Coinciding with the directory’s publication, Ovadia is speaking Thursday (6/15) at the Hispanic Radio Conference in Miami to share how political and social issues are covered on Hispanic radio and how it can be monetized by stations in the coming political season.
Tom Buono, BIA Founder and CEO, comments, “For 40 years, BIA has been the trusted resource and authority to the broadcast community. Given the importance of Hispanic radio to media owners, ad agencies and marketers, we developed this reference guide to reveal the depth and value of Spanish language and Spanish formatted stations in the broadcast industry.”
With a projected population of over 66.5 million this year and a consumer buying power exceeding $2 trillion, Hispanic Americans will represent more than 20 percent of the total U.S. population and will become 22 percent of the nation’s population over the next 5 years, according to the Claritas 2022 Hispanic Market Report.
The Hispanic Radio Station Directory includes key details for stations in the U.S., including call signs, station format (i.e., Tejano, Mariachi, Ranchera, Salsa, CCTV News, Educational), market name and rank, owners, and parent companies. The data is a subset of the full set of data BIA maintains in its comprehensive Media Access Pro™ (MAPro) broadcasting and publishing industry database. The database delivers over two thousand fields of data on 30,000-plus organizations in the United States, Canada, and Mexico.
