It’s Entravision Communications’ programmatic growth platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and Connected TV.
Now, it has a new Chief Revenue Officer. It’s someone who spent six years at the helm of Liftoff, a global programmatic ad platform for Apps, Games and Brands that in 2021 saw Blackstone take a majority stake.
Now onboard at Smadex in the role of CRO is Phil Gontier.
As Chief Revenue Officer, Gontier will focus on accelerating Smadex’s Global Growth. He will lead and spearhead an established team in the U.S., Europe and Asia, in addition to attracting additional talent.
Prior to his most recent role, Gontier was Head of Mobile for Twitter EMEA, leading a team focused on servicing the needs of top global brands and apps. He joined Twitter through the TapCommerce acquisition and was instrumental in accelerating the growth of Twitter’s mobile ad business in EMEA by more than 2,000% within a two-year period.
Jordi de los Pinos, Founder and CEO of Smadex, commented, “We are thrilled to have Phil Gontier join the Smadex and Entravision family. Having Phil on board is a validation of our growth potential. He brings a wealth of global commercial go-to-market experience as well as trusted relationships across the App, Gaming and AdTech ecosystem. With his proven track record of successfully growing global businesses, I am excited to work with Phil and take Smadex to the next level.”
Gontier said, “On a personal and professional level, it’s always about the people, relationships and impact. I spoke with trusted connections, including customers of Smadex, and felt strongly about the opportunity to make a tangible impact by helping to spearhead and accelerate the growth of Smadex. Smadex’s parent company, Entravision, has strong financials and is committed to investing in growth. This gives me tremendous confidence in our ability to execute, while tapping into synergies that will bring value to customers across Entravision’s digital and traditional media footprint.”
