Univision Communications has partnered with the American Red Cross to help the fundraising efforts for the victims of the recent disastrous weather that has caused massive flooding in Mexico, the Dominican Republic and Central America. Univision has enlisted its national and local television and radio stations, as well as its online platform in order to reach Hispanic Americans interested in contributing to these efforts. As part of the multi-platform outreach effort, the Univision networks are taking full advantage of their cross-promotion capabilities to promote the fundraising efforts through PSAs and special reports.
