NEW YORK — The WNET Group, which serves as the parent company of PBS flagship WNET-13 in Newark, N.J., has selected a VP of Distribution and New Revenue. He’s already on the job, and has been tasked with unifying programming, rights and clearances, research, and distribution goals.
Steven Belser reports to President/CEO Edward F. O’Keefe, and takes the post as VP/Distribution. This will see Jen Danielson step down from her role as Vice President of Distribution “by early 2027,” the WNET Group said in an announcement.
Belser has served as VP/General Manager at Vox Media, where he managed Vox.com, The Verge, Recode, and Polygon. He’s also a former Tribune Media leader, leading national content, distribution, and monetization across the company’s 42-station broadcast network. Furthermore, Belser is a founding team member of Bloomberg’s “QuickTake” and has served as the head of content at VICE Media.
“As we explore new ways to reach audiences and expand our impact to build a sustainable future for independent public media, Steven’s experience and entrepreneurial perspective will be especially valuable,” said O’Keefe. “I am confident he will bring fresh thinking, energy, and opportunity to our organization.”
