There’s a new product feature for the iHeartRadio app now activated that has been designed to give users the ability to “simply and quickly” toggle back and forth between full-function mode and the “just essentials” Lite Mode found on the live and on-demand audio app — — depending on their usage and needs at any time.
The Lite Mode toggle is located at the top of the homepage of the iHeartRadio mobile app. Available on both iOS and Android, Lite Mode offers what iHeartMedia calls “a clean and intuitive interface that keeps users locked into their listening experience while enabling quick, seamless navigation between Presets, Recently Played, and Local Radio — without ever leaving the screen.”
Commenting on the activation, iHeartMedia Digital Audio Group CEO Conal Byrne said, “Radio is uniquely personal — it’s about companionship. Our listeners sometimes want to browse and discover, and at other times they simply want to go directly to what they’re looking for. This new ability to toggle between full functionality and Lite Mode, which has just the essentials, gives them the opportunity to make every experience the right one for them.”
For Tom Poleman, iHeartMedia’s Chief Programming Officer, “We know that listeners have enormous loyalty to their favorite radio stations and personalities: The average radio listener listens to 2-3 radio stations in a month vs. watching 40 TV channels in a month. ‘Lite Mode’ serves a real purpose when listeners are trying to quickly get to the shows and personalities they’re passionate about and aren’t looking to browse the entire service. We know that people use the iHeartRadio service at different times for different reasons, and the ability to seamlessly switch between those two functionalities serves that need.”
Key features of Lite Mode:
- Focused Now Playing Experience – A simplified interface centered on the content currently playing
- Quick Access Navigation – Easily switch between Presets, Recently Played, and Local Radio without changing screens
- One-Tap Activation – Toggle Lite Mode on or off instantly from the top of the app
- Designed for Speed & Clarity – Streamlined design for faster, more intuitive listening
