He began his career in London in 2010 as a management consultant focused on consumer strategy at Accenture and would relocate to New York for a role at Tapad, known for its identity platform. Meet the new Sr. VP and Head of Product at local TV advertising platform Locality.
Saul Stetson will report directly to CEO Michael Collins and oversee product strategy and development across Locality’s broadcast and streaming portfolio. He will also lead product development for Locality.
“We’ve built a strong foundation of data and technology to help advertisers reach local audiences across broadcast and streaming,” Michael Collins, CEO of Locality, said in a press release distributed Thursday by Globe Newswire. “Saul brings deep experience building products across identity, data and advertising technology, and he’ll play an important role in making those capabilities even more accessible and valuable to advertisers.”
Stetson most recently served as Head of Product for Criteo’s supply-side platform, Commerce Grid, where he led product strategy for programmatic supply access, audience-driven inventory packaging and monetization.
“The biggest opportunity in local TV is making audience data easier for advertisers to act on,” said Stetson. “Locality has the technology, media relationships and market expertise to make that possible, and I’m excited to build products that take advertisers from understanding their audiences to reaching them.”
