Public speaking coach and veteran public relations professional Rosemary Ravinal has wanted to write this column for a long time. Why? “I’m tired of sitting through conference presentations by brilliant people who make little effort to help their audience understand them.”
Ravinal calls it the “Curse of Competence” — being brilliant but boring. Here are some valuable learning lessons to ensure that what you have to say resonates and your audience doesn’t tune out while doom-scrolling or checking e-mails as they await your conclusion.
