Advertising Week New York kicks off Monday, and for the second consecutive year SiriusXM Media is hosting an event that it says will explore “the growing power and influence of audio across media, culture and advertising.”
The second annual “Built With Audio” presentation — designed like an Upfronts promotional spiel — is scheduled for October 6, and a company executive tells RBR+TVBR this year’s show “will look at how dramatically the media landscape has evolved in just one year, as audiences increasingly gravitate toward trusted voices, creators, communities and cultural moments — and what those shifts mean for the future of media and advertising.”
It’s an evening event, and will see SiriusXM Media leaders, partners and talent take the stage to unveil new partnerships, products, programming and opportunities for brands.
In particular, SiriusXM will discuss “the changing nature of attention and trust and why audio’s human connection is becoming increasingly valuable in an AI-driven media landscape.”
For SiriusXM, the “evolution” of YouTube as a listening platform and SiriusXM Media’s new partnership expanding its ability to connect advertisers with audiences across YouTube and YouTube Music will be a key discussion point.
The event will also address the technology powering the audio ecosystem, including how AdsWizz is “evolving access, audience intelligence, automation and measurement for advertisers.”
Of course, there’s a marketer pitch, and SiriusXM will use the opportunity to share how brands can participate across sports, music, entertainment and creator communities.
Again, with all of the pomp and circumstance of an Upfront Week dog-and-pony show, SiriusXM calls the event “more than a presentation. Built With Audio is designed as a live show, bringing together some of the personalities and creators shaping culture today.”
Just who are these personalities?
The evening will feature Trixie and Katya, hosts of “The Bald and the Beautiful” along with John Allen of the true-crime podcast “MrBallen,” Dave LaGreca, host of the new WWE Radio on SiriusXM (Channel 156); Stavros Halkias, comedian and host of “Stavvy’s World”; and additional individuals. The event will conclude, just like an Upfront presentation, with a closing performance “by a Grammy Award-winning artist” to be announced at a later date.
WHEN: Tuesday, October 6, 2026
4:00 p.m. | Doors and cocktails
5:00 p.m. | Live show
6:30–8:00 p.m. | Reception
WHERE: Perelman Performing Arts Center (PAC NYC)
251 Fulton Street, New York, NY 10007
