The National Basketball Association franchise serving Charlotte and the Carolinas has secured a new broadcast partnership that will bring its games to viewers in six additional DMAs within the team’s territory. It is thanks to a new agreement reached between the Charlotte Hornets and Gray Media.
For the 2026-27 NBA season, Hornets games will be available on free-to-air television in the Charleston, Columbia, Greenville-New Bern, Greenville-Spartanburg-Asheville-Anderson, and Myrtle Beach, S.C., markets, as well as its Roanoke, Va., stations.
The Gray deal comes following the previously announced agreement that makes Cox Media Group-owned independent WAXN-64 and ABC affiliate WSOC-9 in Charlotte the Hornets’ local broadcast home for the 2026-2027 season.
DAZN will serve as the team’s exclusive direct-to-consumer streaming home for the season.
Specifically, Gray will televise Hornets basketball through its local television affiliates and the Palmetto Sports & Entertainment Network on the following stations:
| City/Market | Station | Affiliation | Approximate No. of Games |
| Columbia | WIS 10.1 | NBC | 8 |
| WIS 10.2 | CW | 8 | |
| WIS 10.4 | Palmetto Sports & Entertainment Network | 75 | |
| Charleston | WCSC 5.1 | CBS | 8 |
| WCSC 5.3 | Palmetto Sports & Entertainment Network | 75 | |
| Greenville-New Bern | WITN 7.1 | NBC | 8 |
| WITN 7.2 | MyNet | 75 | |
| Greenville-Spartanburg Asheville-Anderson |
WHNS 21.1 | Fox | 5 |
| WHNS 21.2 | Palmetto Sports & Entertainment Network | 75 | |
| Myrtle Beach | WMBF 32.1 | NBC | 8 |
| WMBF 32.3 | Palmetto Sports & Entertainment Network | 75 | |
| Roanoke, Virginia | WDBJ 7.1 | CBS | 2 |
| WZBJ 24.1 | MyNet (Channel 24) | 75 | |
| Wilmington | WECT 6.1 | NBC | 8 |
| WSFX 26.1 | Fox | 7 | |
| WECT 6.3 | MyNet | 75 |
Hornets broadcasts will include pre-game and post-game shows featuring news and analysis about the team, its players and storylines from around the league. The Hornets will announce market-specific game schedules and additional viewing information before the season begins.
“Our fans-first commitment means meeting fans where they are and making it easier for them to experience Hornets basketball,” said Hornets Sports & Entertainment President Shelly Cayette-Weston. “As the team of the Carolinas, we want longtime fans, new audiences and the next generation throughout our region to feel connected to their NBA team. With a team on the rise built around a talented young core, we’re thrilled to partner with Gray Media to build on our momentum, reach more communities and bring the excitement of Hornets basketball into more homes across the region.”
Gray Chief Operating Officer Sandy Breland, who is the Television Co-Chair of Streamline Publishing’s Forecast conference on November 12 in New York, added, “Gray knows Hornets fans across South and North Carolina will love watching these games free, over-the-air. We appreciate our relationship with the Hornets and commend them for focusing on the fans with this broadcast partnership.”
Hornets Sports & Entertainment (HSE) owns the Charlotte Hornets and the NBA G League Greensboro Swarm.
