NEW YORK — Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of what the U.S. Joint Industry Committee is calling its most comprehensive currency evaluation to date.
In making the announcement, the JIC on Tuesday said each of the three providers met the JIC’s baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The evaluation was conducted by data, analytics and research leaders representing media agencies, national TV publishers and independent consultants, with results reviewed by the JIC’s Measurement Subcommittee and approved by a majority vote of the Full Committee.
JIC Currency Certification is granted on a two-year term and evaluates whether measurement providers meet buyer- and seller-defined requirements for transactional readiness. The 2026-2028 evaluation included 39 Data Evaluation Questions and 672 tests across transaction types and estimation methods, analyzing more than 150 million telecast observations across 680+ networks to assess data completeness, methodology, stability and transparency.
Alongside the certification results, the JIC has published “How a Number Is Made,” a new report it says offers “greater transparency into how each certified provider constructs its audience estimates, from how viewing is observed and attributed to how audiences are projected, personified and ultimately reported as a currency.”
The JIC’s new report examines the building blocks that underpin modern TV measurement and translates complex methodologies into a common, plain-language framework, allowing buyers and sellers to better understand and evaluate the approaches used by Comscore, iSpot and VideoAmp.
A summarized report is available here: “How a Number Is Made.”
