Many broadcast industry executives and tech-savvy leaders in radio and television are heading to Amsterdam for what has emerged as the broadcast media technology industry’s second most-important conference and expo behind the spring NAB Show in Las Vegas. IBC 2026 opens tomorrow and concludes Monday (9/14), and the marketing organization promoting ATSC 3.0 digital broadcast television and NEXTGEN TV will be present, showcasing a “new low-cost” platform for converter boxes.