There’s a new Senior VP for Agency Partnerships that has been selected to lead the buy-side revenue organization at VideoAmp, as part of an effort that sees the company move beyond measurement toward an AI-fueled media performance platform.
This effort includes placing an increased emphasis on helping agencies plan, optimize and prove campaign outcomes across fragmented TV and digital environments.
And, it will be overseen by a former Executive VP of Ad Sales Research, Measurement and Insights for Warner Bros. Discovery — Andrea Zapata.
She’s inbound from T-Mobile, where she held the role of VP of Advertising Data, Measurement, and Partnerships.
Zapata reports to Chief Revenue Officer Bryan Goski, who commented, “Andrea brings a powerful combination of market credibility, strategic perspective, and deep experience across data, measurement, and media. She understands the pressures agencies are under, the expectations advertisers have around proof of performance, and the opportunity in front of us as the industry moves toward a more intelligent and connected future.”
Zapata added, “When you’ve worked closely with both buyers and sellers, you develop a strong point of view on what the market needs next. Agencies are under growing pressure to deliver better outcomes in a more automated, data-driven media environment. What drew me to VideoAmp is that the company is building for where the industry is headed — with the infrastructure, interoperability, and API-first platform foundation to help agencies operate with greater speed, clarity, and accountability. I’m excited to help bring that next chapter to life for agencies and advertisers.”
