A professional tackle football circuit played on sand, founded by former NFL linebacker and two-time Super Bowl champion Tully Banta-Cain, has signed iHeartRadio as its Official Audio and Radio Partner, with events already underway in California and destination stops planned across the country through 2027.
The Beach Football League partnership integrates iHeart’s radio, digital, podcast, social, and live event platforms into BFL event promotion, fan engagement, and athlete storytelling. It launched alongside the Santa Cruz Beach Classic on May 16-17, which featured Marshawn Lynch and Deshaun Foster alongside a youth football camp. Future stops include New England over Labor Day Weekend, Miami during Art Basel Week, and Santa Monica during Super Bowl Week ahead of the 2027 Los Angeles Super Bowl.
The deal fits a pattern iHeart has established in recent years, aggressively signing emerging and niche sports properties including BIG3 basketball, the International Flag League, US Ski & Snowboard, and US Figure Skating.
“This partnership gives us the ability to grow the BFL nationally through the power of music, radio, digital media, and live experiences,” Banta-Cain said. “We’re building something completely unique that blends football, entertainment, and culture on the beach.”
