Twenty years ago, she was one-half of a popular Country radio station’s morning show teamed with the late Ken Carlisle. With sales management experience, Amie Pollard would also serve as Program Director of WTVY-FM in Dothan, Ala., under Styles Media Group ownership. Later, she’d serve as a consulting producer for BBC Worldwide and TLC’s Bama Belles reality series, after being cast on NBC’s Great American Road Trip reality series in 2009.
Pollard would return to local radio in the Wiregrass Region of Alabama as PD/morning host of a now-defunct Gulf South Communications Country FM again paired with Carlisle, and since his 2012 death has been largely focused on her own endeavors as a producer and as GM of Kensington Digital Media‘s four stations in Dothan.
Soon, you’ll be able to count Pollard among the Deep South’s few female radio station owners, and she’s taking a station made famous by the woman who signed it on the air in 1948 and launched its FM sibling in fall 1964.
An assignment of authorization form has been submitted to the FCC that would see Pollard, through AMP Media LLC, acquire WOOF-AM & FM in Dothan, along with FM translators W261AT and W296DQ, from WOOF Inc.
Eddie Esserman of Media Services Group served as the broker in this transaction.
Today, WOOF Inc. is led by Michael Holderfield, who acquired the stations in October 2020 from the estate of Agnes Dowling Simpson. Simpson passed away in 2012, and was retained in a trust led by heir Katrina Leigh Simpson until the family’s decision to sell the stations.
To say Simpson’s legacy in radio is iconic is perhaps an understatement. With R.A. Dowling, she launched a Class D AM in 1947 that’s still very much in operation today with Sports Talk programming as “The Ball.” In September 1964 came a 100kw Class C1 FM, today a top-rated Adult Contemporary station with a signal contour reaching Troy, to the northwest, and areas just shy of Panama City, Fla., to the south.
Now, Pollard is set to become the second female owner of WOOF-AM & FM, with a confirmed $1.3 million price tag, Pollard told RBR+TVBR. Holderfield has agreed to a Promissory Note allowing Pollard to pay in installments, and that a security agreement is also in place.
Will Pollard be exiting Kensington Digital Media, where she also hosts the morning show at WECB “B105.3” in the Dothan market? She tells RBR+TVBR it is not her intention, and hopes to continue in her current roles while taking on WOOF-AM & FM leadership with a possible shared service arrangement between those stations and KDM.
