HENDERSON, NEV. — The first media company dedicated to providing news, analysis, and proprietary data to sports bettors has signed a “strategic partnership” with sports and entertainment marketing firm Interstate 15 — an agreement designed to allow VSiN, The Sports Betting Network, to further grow.
“We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth,” said VSiN President and Chief Business Officer Brian Musburger. “With Jason’s vast understanding of entertainment strategy and his relationships in Las Vegas, Jamie’s connections to sports legends and Greg’s track record creating, launching and building brands, Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”
Interstate 15 is headquartered in Las Vegas and will play “a critical role in refining VSiN’s brand positioning, developing a comprehensive distribution strategy, and supporting partnership development to drive new revenue streams.”
VSiN adds that the partnership “is part of VSiN’s broader strategy to innovate and expand its offerings, making it a leader not just in sports betting, but in sports entertainment as a whole. VSiN will continue to deliver its renowned sports betting content while exploring new avenues for growth and audience engagement, positioning itself as a comprehensive sports entertainment network.”
