LOS ANGELES — Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy “critical insights to help resolve data reporting inefficiencies for advertisers” across local broadcast and streaming TV.
“Through this collaboration, Locality can leverage Inscape’s commercial exposure data from over 24 million opted-in smart TVs (active in the last year) to effectively measure the overall incremental value generated from direct access to premium local inventory across its 150+ streaming publisher partners and 400+ local broadcast stations,” the companies shared on Thursday.
“Combining our access to premium local video at unduplicated scale with Inscape’s comprehensive local-level viewership data uniquely positions Locality to understand how ad campaigns perform across both linear and streaming distribution,” said Keith Kazerman, President of Streaming at Locality. “This partnership enhances our ability to showcase our unique reach to partners and provide insights into how consumers engage with our local streaming and broadcast inventory in their optimal markets.”
Ken Norcross, VP of Data Licensing and Strategy at VIZIO/Inscape, adds, “The solution this partnership brings to the $87 billion ad industry is access to unified data across locally targeted linear and streaming driving operational and budgetary efficiencies. Our data is a single-source solution that focuses on the content and the commercials, and the habits and behaviors within the TV viewing experience, cohesively. This partnership with Locality allows us to demonstrate a comprehensive view of how consumers are engaging with TV and create a better experience overall for advertisers.”
