It is one of the world’s most popular audio streaming subscription services, and it is now turning to opportunities in the video advertising space while making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is by no means a social platform, it is looking to better facilitate community and connection between fans and artists.
This has resulted in ad revenue that is forecast to exceed $2 billion in 2024, and will only grow over the next three years.
