Earlier this month, Madison and Wall, the Portland, Ore.-headquartered local advertising-focused financial analysis house led by Brian Wieser, found “a much stronger than expected” growth rate for advertising — ex-political — is being seen domestically thus far in the second quarter.
Now, the team led by Vincent Létang has issued a report that backs up Wieser’s assessments, concluding that full-year non-cyclical ad spend will grow by 8.9% — up from its previous prediction of 8.2% growth.
For MAGNA, this represents one of the best performances in 20 years.
That said, the headwinds will continue for broadcast radio companies.
