PORTLAND, ORE. — What have we learned about the advertising economy over the past few months? Brian Wieser, the esteemed financial analyst focused on broadcast media and domestic ad trends, took a closer look, and he likes what he sees. In fact, Wieser has just raised his U.S. ad growth forecast for 2024.
Why? A better-than-expected ad market, fueled by political activities, persists.
Broadcast media leaders should not get excited, however, as it is digital media that is fueling the rise. For radio and TV, disappointing results are unfolding.
