Streaming — despite how it may morph in the coming quarters and years — is surely here to stay. As such, Inscape advises in a newly released report, it is imperative for marketers to fully embrace the change, sooner rather than later.
But, to fully capitalize on any consumer shift, it’s table stakes that marketers utilize sources of big data for the purpose of accurately and fully measuring these changes.
Why? Because, Inscape shares, “without the most recent data, marketers can’t compete and reach consumers effectively or efficiently.”
