“As legacy, black-box solutions give way to modern and transparent TV measurement
capabilities, the industry is at an important crossroads.” That’s a conclusion given by iSpot.TV in a just-released quarterly analysis on “TV transparency” that places a spotlight on how to best determine how many viewers are consuming a particular video entertainment offering.
“With audience migrations, the surge in streaming, the unpredictability of TV seasons and escalating sports rights costs, the TV landscape is being reshaped by disruptive forces,” iSpot.TV says. However, against these changes, there is one constant.
