The consumption of free, ad-supported streaming TV (FAST) services like Tubi, Peacock, and Pluto TV play a major role in driving free streaming, with some 45% of Black TV viewers reporting using at least one FAST service in the past month, compared to 35% of total market consumers.
That’s according to a just-released report on African American and Blacks from the Caribbean and African nations from Horowitz Research.
